1. Skin Type
Before you put anything on your skin, you should know what kind of skin type you have. You can consult a professional, or do a basic test with a blotting paper: halfway through the day, if the paper is very oily, then you know you’ve got oily skin. If your skin starts to feel tight throughout the day and the paper picked up very little oil, you’ve got dry skin. Anything in between, consider yourself combination skin.
So, what does this mean? Your skin type should determine the type of foundation you use. You might be thinking, but aren’t they all a gooey, sticky liquid? Wrong! Foundation comes in all shapes, sizes and textures these days to fit every type of skin. For dry skin, you’ll want to stick with a liquid foundation; a powder would just be too drying. Oily skin should opt for a baked foundation or powder foundation for shine-free coverage. Combination skin is a little trickier because it can often feel like your skin is working against you; try an oil-free foundation that you can build up fuller coverage in drier areas, and less in oiler spots.
Once you’ve figured out the type of product you should be using for your skin, you might want to consider coverage as well. If you’re acne-prone or have dark spots, you might want a heavier foundation that gives you the coverage you need. If you’re one of the “chosen ones” with great skin, you might find that a tinted moisturiser does the trick for you—especially during long, hot summer days. If you work long days, stick to a foundation that’s long-lasting so that it won’t migrate around your face throughout the day (who has time for touch ups these days?).
One of the trickiest parts to choosing foundation is finding the right shade for you. We’ve all had that horrifying moment where you step into natural light and suddenly notice that your face is seven shades darker than your neck. Try to get your shade professionally matched. But here’s a few tips and tricks that will do in a pinch: test the shades on your face and not your wrist, try and get a sample to try out in different lighting over a few days, and don’t forget to have a regular shade and one other for when your skin tans. Don’t forget to keep your tanned skin healthy using these tips.
4. Test It
At the end of the day, you want to find a foundation that you can stick with because it’s a pain to keep testing out different brands and types. The good thing about using organic foundation is that it’s less harsh on your skin and is more nutrient-rich, so you can feel good about using it. Plus, with trusted brands like Inika Organic, you know you’re getting a product that’s 100% natural and ethical. Once you find the right organic foundation for you, order 5000 bottles so no one can ever take it away from you. And do a rain dance, just in case.